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Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services.

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Bibliographic Details
Title: Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services.
Authors: George, Anoop1 (AUTHOR) anoop.manjilas@gmail.com, Panattil, Sebastian Joy2 (AUTHOR), Sajid, Muhammed3 (AUTHOR)
Source: Services Marketing Quarterly. Jul-Sep2026, Vol. 47 Issue 3, p351-383. 33p.
Database: Business Source Ultimate
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ISSN:15332969
DOI:10.1080/15332969.2025.2563438