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Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms.

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Bibliographic Details
Title: Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms.
Authors: Guo, Wenqiu1 (AUTHOR), Liu, Yenchen2 (AUTHOR), Wu, Banggang3 (AUTHOR), Deng, Xiaoyu4 (AUTHOR) dengxy@btbu.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p160. 19p.
Database: Business Source Ultimate
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ISSN:07181876
DOI:10.3390/jtaer21060160