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Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms.

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Title: Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms.
Authors: Guo, Wenqiu1 (AUTHOR), Liu, Yenchen2 (AUTHOR), Wu, Banggang3 (AUTHOR), Deng, Xiaoyu4 (AUTHOR) dengxy@btbu.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p160. 19p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>. Jun2026, Vol. 21 Issue 6, p160. 19p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.3390/jtaer21060160
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 160
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      – TitleFull: Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms.
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            NameFull: Guo, Wenqiu
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            NameFull: Liu, Yenchen
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            NameFull: Wu, Banggang
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 21
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