How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations.
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| Title: | How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations. |
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| Authors: | Hervás-Cortina, Carmen-María1 (AUTHOR) carmen.m.hervas@uv.es, Ruiz-Molina, María-Eugenia1 (AUTHOR), Gil-Saura, Irene1 (AUTHOR), Bordian, Mariia1 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p164. 30p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21060164 |
