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The Personalization–Privacy Paradox in AI-Driven Programmatic Advertising: Implications for Digital Marketing Sustainability.

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Bibliographic Details
Title: The Personalization–Privacy Paradox in AI-Driven Programmatic Advertising: Implications for Digital Marketing Sustainability.
Authors: Yildirim, Nermin1 (AUTHOR) nerminyildirim@stu.topkapi.edu.tr, Gündüzyeli, Bora2 (AUTHOR)
Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p179. 18p.
Database: Business Source Ultimate
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ISSN:07181876
DOI:10.3390/jtaer21060179