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Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing.

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Bibliographic Details
Title:	Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing.
Authors:	Jin, Zheng-Jun¹ (AUTHOR), Lee, Kwang-Su² (AUTHOR), Jin, Chang-Hyun^1,3 (AUTHOR), Lee, Jungyong^1,3 (AUTHOR)
Source:	Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p189. 29p.
Database:	Business Source Ultimate
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Description
ISSN:	07181876
DOI:	10.3390/jtaer21060189