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Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing.

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Title: Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing.
Authors: Jin, Zheng-Jun1 (AUTHOR), Lee, Kwang-Su2 (AUTHOR), Jin, Chang-Hyun1,3 (AUTHOR), Lee, Jungyong1,3 (AUTHOR)
Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p189. 29p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>. Jun2026, Vol. 21 Issue 6, p189. 29p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.3390/jtaer21060189
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      – Code: eng
        Text: English
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        PageCount: 29
        StartPage: 189
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      – TitleFull: Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing.
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            NameFull: Jin, Zheng-Jun
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            NameFull: Lee, Kwang-Su
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            NameFull: Jin, Chang-Hyun
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              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 21
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