Disclosure Matters: Perceived Manipulation, Perceived Ethics, and Purchase Intention Toward AI Influencers in Social Media Marketing.
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| Title: | Disclosure Matters: Perceived Manipulation, Perceived Ethics, and Purchase Intention Toward AI Influencers in Social Media Marketing. |
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| Authors: | Yıldırım, Emre1 (AUTHOR) emreyildirim@sakarya.edu.tr, Dursun, Faruk1 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p194. 24p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21060194 |
