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AI vs. Human Streamers: How Digital Agents Shape Consumer Persuasion Processing in Live Streaming Commerce.

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Bibliographic Details
Title: AI vs. Human Streamers: How Digital Agents Shape Consumer Persuasion Processing in Live Streaming Commerce.
Authors: Lu, Yao1 (AUTHOR) luyao@hhu.edu.cn, Li, Guangming1 (AUTHOR)
Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p195. 24p.
Database: Business Source Ultimate
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Description
ISSN:07181876
DOI:10.3390/jtaer21060195