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AI vs. Human Streamers: How Digital Agents Shape Consumer Persuasion Processing in Live Streaming Commerce.

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Bibliographic Details
Title: AI vs. Human Streamers: How Digital Agents Shape Consumer Persuasion Processing in Live Streaming Commerce.
Authors: Lu, Yao1 (AUTHOR) luyao@hhu.edu.cn, Li, Guangming1 (AUTHOR)
Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p195. 24p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: AI vs. Human Streamers: How Digital Agents Shape Consumer Persuasion Processing in Live Streaming Commerce.
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  Data: <searchLink fieldCode="AR" term="%22Lu%2C+Yao%22">Lu, Yao</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> luyao@hhu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Li%2C+Guangming%22">Li, Guangming</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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        Value: 10.3390/jtaer21060195
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 195
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      – TitleFull: AI vs. Human Streamers: How Digital Agents Shape Consumer Persuasion Processing in Live Streaming Commerce.
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            NameFull: Lu, Yao
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            NameFull: Li, Guangming
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 21
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