Dual Pathways to Commitment: Communication, Salesperson Behaviour, and the Re-Specification of the Commitment–Trust Model in Mature Technical B2B Markets.
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| Title: | Dual Pathways to Commitment: Communication, Salesperson Behaviour, and the Re-Specification of the Commitment–Trust Model in Mature Technical B2B Markets. |
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| Authors: | Pires, Paulo Botelho1,2 (AUTHOR) paulo.pires@iscap.ipp.pt, Ribeiro, Ângela2,3 (AUTHOR), Santos, José Duarte1,2,3 (AUTHOR) |
| Source: | Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p270. 37p. |
| Database: | Business Source Ultimate |
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| ISSN: | 20763387 |
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| DOI: | 10.3390/admsci16060270 |
