View in EDS HTML Full Text PDF Full Text

Linking CSR to Marketing Investment Decisions: Adoption, Benefits and Barriers.

Saved in:
Bibliographic Details
Title: Linking CSR to Marketing Investment Decisions: Adoption, Benefits and Barriers.
Authors: Dragotis, Efthimios1 (AUTHOR) edragotis@upatras.gr, Karayanni, Despina A.1 (AUTHOR)
Source: Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p299. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:20763387
DOI:10.3390/admsci16060299