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Analysis of users' impulse purchase behavior based on data mining for e-commerce live broadcast.

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Bibliographic Details
Title: Analysis of users' impulse purchase behavior based on data mining for e-commerce live broadcast.
Authors: Wang, Yumei1 (AUTHOR) Wym8010@163.com
Source: Electronic Commerce Research. Jun2026, Vol. 26 Issue 3, p3131-3154. 24p.
Database: Business Source Ultimate
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Description
ISSN:13895753
DOI:10.1007/s10660-024-09820-x