Product innovation, new product commercialisation and competitive advantage: the role of process innovation.
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| Title: | Product innovation, new product commercialisation and competitive advantage: the role of process innovation. |
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| Authors: | Edeh, Jude1 (AUTHOR) jedeh@inseec.com, Ramos-Hidalgo, Encarnación2 (AUTHOR), Rodríguez-Serrano, Ángeles M.2 (AUTHOR), Agusti, Maria A.2 (AUTHOR) |
| Source: | Technology Analysis & Strategic Management. Jul2026, Vol. 38 Issue 7, p1039-1053. 15p. |
| Database: | Business Source Ultimate |
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| ISSN: | 09537325 |
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| DOI: | 10.1080/09537325.2025.2502601 |
