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How Live Streaming Commerce Platforms Drive Consumer Purchase Intention: Dual Mediation of Trust and Perceived Value in a UK Sample.

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Bibliographic Details
Title:	How Live Streaming Commerce Platforms Drive Consumer Purchase Intention: Dual Mediation of Trust and Perceived Value in a UK Sample.
Authors:	Tsimonis, Georgios¹ (AUTHOR)
Source:	Platforms. Jun2026, Vol. 4 Issue 2, p10. 24p.
Database:	Business Source Ultimate
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Description
ISSN:	28134176
DOI:	10.3390/platforms4020010