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Measuring the Return to Online Advertising: Estimation and Inference of Endogenous Treatment Effects.

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Title: Measuring the Return to Online Advertising: Estimation and Inference of Endogenous Treatment Effects.
Authors: Khan, Shakeeb1 (AUTHOR) shakeeb.khan@bc.edu, Nekipelov, Denis2 (AUTHOR), Rao, Justin3 (AUTHOR)
Source: Econometrics (2225-1146). Jun2026, Vol. 14 Issue 2, p24. 21p.
Database: Business Source Ultimate
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ISSN:22251146
DOI:10.3390/econometrics14020024