Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.

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Bibliographic Details
Title:	Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.
Authors:	ERRICHIELLO, OLIVER¹ (AUTHOR) oe@buero-fuer-markenentwicklung.com, SCHMIDT, HOLGER J.² (AUTHOR) hjschmidt@ium.monaco.edu
Source:	Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p72-90. 19p.
Database:	Business Source Ultimate

Description
ISSN:	2045855X
DOI:	10.69554/QNFM4117