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Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.

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Bibliographic Details
Title: Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.
Authors: Errichiello, Oliver1 (AUTHOR), Schmidt, Holger J.2 (AUTHOR)
Source: Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p72-90. 19p.
Database: Business Source Ultimate
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ISSN:2045855X