APA (7th ed.) Citation

ERRICHIELLO, O., & SCHMIDT, H. J. (2026). Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management. Journal of Brand Strategy, 15(1), 72. https://doi.org/10.69554/QNFM4117

Chicago Style (17th ed.) Citation

ERRICHIELLO, OLIVER, and HOLGER J. SCHMIDT. "Challenging Dominant Paradigms: The Contribution of Brand Sociology to Purpose-driven Brand Management." Journal of Brand Strategy 15, no. 1 (2026): 72. https://doi.org/10.69554/QNFM4117.

MLA (9th ed.) Citation

ERRICHIELLO, OLIVER, and HOLGER J. SCHMIDT. "Challenging Dominant Paradigms: The Contribution of Brand Sociology to Purpose-driven Brand Management." Journal of Brand Strategy, vol. 15, no. 1, 2026, p. 72, https://doi.org/10.69554/QNFM4117.