View in EDS PDF Full Text

Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.

Saved in:
Bibliographic Details
Title: Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.
Authors: Errichiello, Oliver1 (AUTHOR), Schmidt, Holger J.2 (AUTHOR)
Source: Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p72-90. 19p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194971020
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Errichiello%2C+Oliver%22">Errichiello, Oliver</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Schmidt%2C+Holger+J%2E%22">Schmidt, Holger J.</searchLink><relatesTo>2</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Summer2026, Vol. 15 Issue 1, p72-90. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194971020
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 19
        StartPage: 72
    Titles:
      – TitleFull: Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Errichiello, Oliver
      – PersonEntity:
          Name:
            NameFull: Schmidt, Holger J.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: Summer2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 2045855X
          Numbering:
            – Type: volume
              Value: 15
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Brand Strategy
              Type: main
ResultId 1