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Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.

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Title: Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.
Authors: ERRICHIELLO, OLIVER1 (AUTHOR) oe@buero-fuer-markenentwicklung.com, SCHMIDT, HOLGER J.2 (AUTHOR) hjschmidt@ium.monaco.edu
Source: Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p72-90. 19p.
Database: Business Source Ultimate
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  Data: Challenging dominant paradigms: The contribution of brand sociology to purpose-driven brand management.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Summer2026, Vol. 15 Issue 1, p72-90. 19p.
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        Value: 10.69554/QNFM4117
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        Text: English
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        PageCount: 19
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              Text: Summer2026
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              Y: 2026
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