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You Do It, AI Does It, You Compare and Reflect: Exploring Reflective Learning With Generative AI in Principles of Marketing.

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Bibliographic Details
Title: You Do It, AI Does It, You Compare and Reflect: Exploring Reflective Learning With Generative AI in Principles of Marketing.
Authors: Al-Fattal, Anas1 (AUTHOR) anasfat@hotmail.com
Source: Journal of Marketing Education. Aug2026, Vol. 48 Issue 2, p201-217. 17p.
Database: Business Source Ultimate
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ISSN:02734753
DOI:10.1177/02734753251356691