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A Cohort Analysis of Marketing Scholarship.

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Bibliographic Details
Title: A Cohort Analysis of Marketing Scholarship.
Authors: Gulas, Charles S.1 (AUTHOR) charles.gulas@wright.edu, Weinberger, Marc G.2,3 (AUTHOR), Willardsen, Kevin1 (AUTHOR)
Source: Journal of Marketing Education. Aug2026, Vol. 48 Issue 2, p148-160. 13p.
Database: Business Source Ultimate
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ISSN:02734753
DOI:10.1177/02734753261428982