Influencer Marketing and Its Impact on Customer Engagement and Purchase Intention Among Female Customers in Delhi NCR.
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| Title: | Influencer Marketing and Its Impact on Customer Engagement and Purchase Intention Among Female Customers in Delhi NCR. |
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| Authors: | Jain, Riyanka1 riyanka.bms@rla.du.ac.in, Chanda, Kiran2 kiranchanda218@gmail.com |
| Source: | International Journal of Interdisciplinary Organizational Studies. Jun2026, Vol. 21 Issue 1, p151-178. 28p. |
| Database: | Business Source Ultimate |
| ISSN: | 23247649 |
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| DOI: | 10.18848/2324-7649/CGP/A147 |
