Do unit failures strengthen survivors? Insights from multiunit franchisees.
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| Title: | Do unit failures strengthen survivors? Insights from multiunit franchisees. |
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| Authors: | Gill, Pushpinder1 (AUTHOR) pgill@uwindsor.ca, Kim, Stephen K.2 (AUTHOR) stevekim@iastate.edu |
| Source: | Journal of the Academy of Marketing Science. Jun2026, Vol. 54 Issue 3, p862-885. 24p. |
| Database: | Business Source Ultimate |
| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-025-01139-9 |
