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Dynamic customer journey analysis and its advertising impact.

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Bibliographic Details
Title: Dynamic customer journey analysis and its advertising impact.
Authors: Koch, Christian1 (AUTHOR) christian.koch@fernuni-hagen.de, Lindenbeck, Benedikt2 (AUTHOR), Olbrich, Rainer1 (AUTHOR)
Source: Journal of Strategic Marketing. Jul2026, Vol. 34 Issue 5, p375-394. 20p.
Database: Business Source Ultimate
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ISSN:0965254X
DOI:10.1080/0965254X.2023.2171475