ENGAGEMENT, PERSONALIZATION AND MEASUREMENT: HOW AI IS REDEFINING CUSTOMER LOYALTY IN RETAIL.

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Bibliographic Details
Title:	ENGAGEMENT, PERSONALIZATION AND MEASUREMENT: HOW AI IS REDEFINING CUSTOMER LOYALTY IN RETAIL.
Authors:	ACCONCIAMESSA, EMANUELE^1,2
Source:	Economia & Management. Apr-Jun2026, Issue 2, p7-13. 7p.
Database:	Business Source Ultimate

Description
ISSN:	11205032
DOI:	10.57590/1120-5032-202602ENG-2