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ENGAGEMENT, PERSONALIZATION AND MEASUREMENT: HOW AI IS REDEFINING CUSTOMER LOYALTY IN RETAIL.

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Title: ENGAGEMENT, PERSONALIZATION AND MEASUREMENT: HOW AI IS REDEFINING CUSTOMER LOYALTY IN RETAIL.
Authors: ACCONCIAMESSA, EMANUELE1,2
Source: Economia & Management. Apr-Jun2026, Issue 2, p7-13. 7p.
Database: Business Source Ultimate
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        Value: 10.57590/1120-5032-202602ENG-2
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              Text: Apr-Jun2026
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              Y: 2026
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