Visual and Structural Packaging Cues and their Effects on Consumer Buying Decisions: A Quantitative Study in Selected Philippine Municipalities.
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| Title: | Visual and Structural Packaging Cues and their Effects on Consumer Buying Decisions: A Quantitative Study in Selected Philippine Municipalities. |
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| Authors: | Claudel, Herzyl Jay B.1, Villasan, Virnard B.1, Alonzo, Albert A.1 albert.alonzo@msunaawan.edu.ph, Suazo, Maria Leah E.1, Vicente, Oliver Daniel J.1 |
| Source: | International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 4, p462-471. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 21464405 |
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| DOI: | 10.32479/irmm.23395 |
