When Sustainability becomes Instagrammable: Extending the Source Credibility Model to Green Influencer Marketing in New Media.

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Bibliographic Details
Title:	When Sustainability becomes Instagrammable: Extending the Source Credibility Model to Green Influencer Marketing in New Media.
Authors:	Harikumar, Attchaya¹, Swaminathan, Usha¹ susha@vit.ac.in
Source:	International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 4, p582-593. 12p.
Database:	Business Source Ultimate

Description
ISSN:	21464405
DOI:	10.32479/irmm.23566