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Consider or Choose? The Role and Power of Consideration Sets.

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Bibliographic Details
Title: Consider or Choose? The Role and Power of Consideration Sets.
Authors: Akchen, Yi-Chun1 (AUTHOR) yi-chun.akchen@ucl.ac.uk, Mitrofanov, Dmitry2 (AUTHOR) dmitry.mitrofanov@bc.edu
Source: Management Science (INFORMS). Jul2026, Vol. 72 Issue 7, p6025-6042. 18p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2023.00442