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Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches.

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Bibliographic Details
Title:	Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches.
Authors:	Doosti, Shahryar¹ (AUTHOR) doosti@chapman.edu, Lee, Stephanie² (AUTHOR) stelee@uw.edu, Tan, Yong² (AUTHOR) ytan@uw.edu
Source:	Management Science (INFORMS). Jul2026, Vol. 72 Issue 7, p6043-6062. 20p.
Database:	Business Source Ultimate
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Description
ISSN:	00251909
DOI:	10.1287/mnsc.2023.01192