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Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches.

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Title: Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches.
Authors: Doosti, Shahryar1 (AUTHOR) doosti@chapman.edu, Lee, Stephanie2 (AUTHOR) stelee@uw.edu, Tan, Yong2 (AUTHOR) ytan@uw.edu
Source: Management Science (INFORMS). Jul2026, Vol. 72 Issue 7, p6043-6062. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches.
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  Data: <searchLink fieldCode="JN" term="%22Management+Science+%28INFORMS%29%22">Management Science (INFORMS)</searchLink>. Jul2026, Vol. 72 Issue 7, p6043-6062. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195097767
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      – Type: doi
        Value: 10.1287/mnsc.2023.01192
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      – Code: eng
        Text: English
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      – TitleFull: Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches.
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              Text: Jul2026
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