Fake Customer Value: When Inflated Propositions Collapse in the Service Ecosystem.
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| Title: | Fake Customer Value: When Inflated Propositions Collapse in the Service Ecosystem. |
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| Authors: | Helal, Mohamed Y. I.1 (AUTHOR), Siregar, Tifani H.1 (AUTHOR), Dwivedi, Yogesh K.2,3,4 (AUTHOR) yogesh.dwivedi@kfupm.edu.sa |
| Source: | Journal of Consumer Behaviour. Jul2026, Vol. 25 Issue 4, p1646-1660. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 14720817 |
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| DOI: | 10.1002/cb.70140 |
