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Fake Customer Value: When Inflated Propositions Collapse in the Service Ecosystem.

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Title: Fake Customer Value: When Inflated Propositions Collapse in the Service Ecosystem.
Authors: Helal, Mohamed Y. I.1 (AUTHOR), Siregar, Tifani H.1 (AUTHOR), Dwivedi, Yogesh K.2,3,4 (AUTHOR) yogesh.dwivedi@kfupm.edu.sa
Source: Journal of Consumer Behaviour. Jul2026, Vol. 25 Issue 4, p1646-1660. 15p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195124984
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195124984
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      – Type: doi
        Value: 10.1002/cb.70140
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 1646
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      – TitleFull: Fake Customer Value: When Inflated Propositions Collapse in the Service Ecosystem.
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            NameFull: Helal, Mohamed Y. I.
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            NameFull: Siregar, Tifani H.
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            NameFull: Dwivedi, Yogesh K.
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            – D: 01
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              Text: Jul2026
              Type: published
              Y: 2026
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              Value: 25
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              Value: 4
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            – TitleFull: Journal of Consumer Behaviour
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