AI-Driven Personalization and E-Commerce Loyalty: An Empirical Study from Emerging Markets.
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| Title: | AI-Driven Personalization and E-Commerce Loyalty: An Empirical Study from Emerging Markets. |
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| Authors: | Khair, Mohammed Abul1 mohammed.abulkhair@gmail.com |
| Source: | Retail & Marketing Review. Jun2026, Vol. 22 Issue 2, p71-90. 20p. |
| Database: | Business Source Ultimate |
| ISSN: | 27083209 |
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| DOI: | 10.5281/zenodo.20307485 |