Impact of Marketing Strategies in Shaping Consumer Preferences for Generic Medicines.
Saved in:
| Title: | Impact of Marketing Strategies in Shaping Consumer Preferences for Generic Medicines. |
|---|---|
| Authors: | Birari, Sachin Sudhakar1 sachinbirari@rediffmail.com, Berad, Nilesh R.2 nileshberad@rediffmail.com |
| Source: | Advances in Consumer Research. Jun2026, Vol. 3 Issue 6, p103-110. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
|---|
