Promotion Tools in the Promotional Mix: Traditional, Modern and Artificial Intelligence-Based Approaches.
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| Title: | Promotion Tools in the Promotional Mix: Traditional, Modern and Artificial Intelligence-Based Approaches. |
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| Authors: | (DUMITRU), Andreea-Larisa BOBOC1 larisa.boboc@mk.ase.ro |
| Source: | Review of International Comparative Management / Revista de Management Comparat International. May2026, Vol. 27 Issue 2, p436-444. 9p. |
| Database: | Business Source Ultimate |
| ISSN: | 15823458 |
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| DOI: | 10.24818/RMCI.2026.2.436 |
