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Promotion Tools in the Promotional Mix: Traditional, Modern and Artificial Intelligence-Based Approaches.

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Title: Promotion Tools in the Promotional Mix: Traditional, Modern and Artificial Intelligence-Based Approaches.
Authors: (DUMITRU), Andreea-Larisa BOBOC1 larisa.boboc@mk.ase.ro
Source: Review of International Comparative Management / Revista de Management Comparat International. May2026, Vol. 27 Issue 2, p436-444. 9p.
Database: Business Source Ultimate
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        Value: 10.24818/RMCI.2026.2.436
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 436
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      – TitleFull: Promotion Tools in the Promotional Mix: Traditional, Modern and Artificial Intelligence-Based Approaches.
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              Text: May2026
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              Y: 2026
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