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How Do Content Producers Respond to Engagement on Social Media Platforms?

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Title: How Do Content Producers Respond to Engagement on Social Media Platforms?
Authors: Mummalaneni, Simha1 (AUTHOR) nmummalaneni@wm.edu, Yoganarasimhan, Hema2 (AUTHOR) hemay@uw.edu, Pathak, Varad3 (AUTHOR) pathak.varad@gmail.com
Source: Marketing Science (INFORMS). Jul/Aug2026, Vol. 45 Issue 4, p791-815. 25p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0178