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Advertiser Learning in Direct Advertising Markets.

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Bibliographic Details
Title: Advertiser Learning in Direct Advertising Markets.
Authors: Mela, Carl F.1 (AUTHOR) mela@duke.edu, Roos, Jason M. T.2 (AUTHOR) jroos@rsm.nl, Sousa, Tulio3 (AUTHOR) tudias@iu.edu
Source: Marketing Science (INFORMS). Jul/Aug2026, Vol. 45 Issue 4, p864-891. 28p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2024.0847