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Algorithmic Targeting and the Precision-Recall Tradeoff.

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Bibliographic Details
Title:	Algorithmic Targeting and the Precision-Recall Tradeoff.
Authors:	Iyer, Ganesh¹ (AUTHOR) giyer@haas.berkeley.edu, Yao, Yunfei² (AUTHOR) jesseyao@cuhk.edu.hk, Zhong, Zemin³ (AUTHOR) zachary.zhong@rotman.utoronto.ca
Source:	Marketing Science (INFORMS). Jul/Aug2026, Vol. 45 Issue 4, p844-863. 20p.
Database:	Business Source Ultimate
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Description
ISSN:	07322399
DOI:	10.1287/mksc.2024.0930