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Algorithmic Targeting and the Precision-Recall Tradeoff.

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Title: Algorithmic Targeting and the Precision-Recall Tradeoff.
Authors: Iyer, Ganesh1 (AUTHOR) giyer@haas.berkeley.edu, Yao, Yunfei2 (AUTHOR) jesseyao@cuhk.edu.hk, Zhong, Zemin3 (AUTHOR) zachary.zhong@rotman.utoronto.ca
Source: Marketing Science (INFORMS). Jul/Aug2026, Vol. 45 Issue 4, p844-863. 20p.
Database: Business Source Ultimate
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  Data: Algorithmic Targeting and the Precision-Recall Tradeoff.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jul/Aug2026, Vol. 45 Issue 4, p844-863. 20p.
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      – Type: doi
        Value: 10.1287/mksc.2024.0930
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 844
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      – TitleFull: Algorithmic Targeting and the Precision-Recall Tradeoff.
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            NameFull: Iyer, Ganesh
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            NameFull: Yao, Yunfei
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              Text: Jul/Aug2026
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              Y: 2026
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