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Large Language Models for Market Research: A Data-Augmentation Approach.

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Bibliographic Details
Title: Large Language Models for Market Research: A Data-Augmentation Approach.
Authors: Wang, Mengxin1 (AUTHOR) mengxin.wang@utdallas.edu, Zhang, Dennis J.2 (AUTHOR) denniszhang@wustl.edu, Zhang, Heng3 (AUTHOR) hengzhang24@asu.edu
Source: Marketing Science (INFORMS). Jul/Aug2026, Vol. 45 Issue 4, p728-751. 24p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2025.0009