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Large Language Models for Market Research: A Data-Augmentation Approach.

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Title: Large Language Models for Market Research: A Data-Augmentation Approach.
Authors: Wang, Mengxin1 (AUTHOR) mengxin.wang@utdallas.edu, Zhang, Dennis J.2 (AUTHOR) denniszhang@wustl.edu, Zhang, Heng3 (AUTHOR) hengzhang24@asu.edu
Source: Marketing Science (INFORMS). Jul/Aug2026, Vol. 45 Issue 4, p728-751. 24p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jul/Aug2026, Vol. 45 Issue 4, p728-751. 24p.
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      – Type: doi
        Value: 10.1287/mksc.2025.0009
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      – Code: eng
        Text: English
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        PageCount: 24
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      – TitleFull: Large Language Models for Market Research: A Data-Augmentation Approach.
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            NameFull: Wang, Mengxin
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            NameFull: Zhang, Dennis J.
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              Text: Jul/Aug2026
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              Y: 2026
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