Consumers (un) acceptance of plant-based meat: an examination of the underlying roles of risk and value perceptions and the moderating role of message appeal.
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| Title: | Consumers (un) acceptance of plant-based meat: an examination of the underlying roles of risk and value perceptions and the moderating role of message appeal. |
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| Authors: | Shaw, Cassidy Lia1 (AUTHOR) cassidy.shaw@adelaide.edu.au, Corsi, Armando Maria2 (AUTHOR), Jaud, David A.1 (AUTHOR), Dolan, Rebecca1 (AUTHOR), Goodman, Steve1 (AUTHOR) |
| Source: | Journal of Marketing Management. Jul2026, p1-29. 29p. 5 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 0267257X |
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| DOI: | 10.1080/0267257x.2026.2698611 |
