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Consumers (un) acceptance of plant-based meat: an examination of the underlying roles of risk and value perceptions and the moderating role of message appeal.

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Title: Consumers (un) acceptance of plant-based meat: an examination of the underlying roles of risk and value perceptions and the moderating role of message appeal.
Authors: Shaw, Cassidy Lia1 (AUTHOR) cassidy.shaw@adelaide.edu.au, Corsi, Armando Maria2 (AUTHOR), Jaud, David A.1 (AUTHOR), Dolan, Rebecca1 (AUTHOR), Goodman, Steve1 (AUTHOR)
Source: Journal of Marketing Management. Jul2026, p1-29. 29p. 5 Illustrations.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195307564
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Jul2026, p1-29. 29p. 5 Illustrations.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195307564
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/0267257x.2026.2698611
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      – Code: eng
        Text: English
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        PageCount: 29
        StartPage: 1
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      – TitleFull: Consumers (un) acceptance of plant-based meat: an examination of the underlying roles of risk and value perceptions and the moderating role of message appeal.
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            NameFull: Shaw, Cassidy Lia
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            NameFull: Corsi, Armando Maria
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            NameFull: Jaud, David A.
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            NameFull: Dolan, Rebecca
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            – D: 12
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
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              Value: 0267257X
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            – TitleFull: Journal of Marketing Management
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