Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style.

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Bibliographic Details
Title:	Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style.
Authors:	Ho, Ying¹ (AUTHOR) yingho@um.edu.mo, Ho, Kin-yan² (AUTHOR) ireneho@cuhk.edu.hk
Source:	Review of Marketing Science. Jul2026, p1. 25p. 3 Illustrations.
Database:	Business Source Ultimate

Description
ISSN:	21945985
DOI:	10.1515/roms-2025-0069