APA (7th ed.) Citation

Ho, Y., & Ho, K. (2026). Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style. Review of Marketing Science, 1. https://doi.org/10.1515/roms-2025-0069

Chicago Style (17th ed.) Citation

Ho, Ying, and Kin-yan Ho. "Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style." Review of Marketing Science 2026: 1. https://doi.org/10.1515/roms-2025-0069.

MLA (9th ed.) Citation

Ho, Ying, and Kin-yan Ho. "Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style." Review of Marketing Science, 2026, p. 1, https://doi.org/10.1515/roms-2025-0069.