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Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style.

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Bibliographic Details
Title: Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style.
Authors: Ho, Ying1 (AUTHOR) yingho@um.edu.mo, Ho, Kin-yan2 (AUTHOR) ireneho@cuhk.edu.hk
Source: Review of Marketing Science. Jul2026, p1. 25p. 3 Illustrations.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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  Data: Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style.
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  Data: <searchLink fieldCode="JN" term="%22Review+of+Marketing+Science%22">Review of Marketing Science</searchLink>. Jul2026, p1. 25p. 3 Illustrations.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195307847
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1515/roms-2025-0069
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 1
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      – TitleFull: Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style.
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            NameFull: Ho, Ying
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            NameFull: Ho, Kin-yan
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          Dates:
            – D: 14
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
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