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How visual complexity signals brand status.

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Bibliographic Details
Title: How visual complexity signals brand status.
Authors: Adam, Zitian1 (AUTHOR) zitian.qiu@manchester.ac.uk, Wen, Yingting2 (AUTHOR) wen@em-lyon.com
Source: Journal of the Academy of Marketing Science. Jul2026, p1-27. 27p.
Database: Business Source Ultimate
Description
ISSN:00920703
DOI:10.1007/s11747-026-01178-w