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How visual complexity signals brand status.

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Bibliographic Details
Title: How visual complexity signals brand status.
Authors: Adam, Zitian1 (AUTHOR) zitian.qiu@manchester.ac.uk, Wen, Yingting2 (AUTHOR) wen@em-lyon.com
Source: Journal of the Academy of Marketing Science. Jul2026, p1-27. 27p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195308429
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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        Value: 10.1007/s11747-026-01178-w
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      – Code: eng
        Text: English
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        PageCount: 27
        StartPage: 1
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      – TitleFull: How visual complexity signals brand status.
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            NameFull: Adam, Zitian
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            – D: 13
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
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